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Multimedia represents the convergence of 5 key world-wide
industries- personal computing, consumer electronics, publishing, entertainment
and telecommunications.
Each of these has already embraced, or is moving rapidly toward, the
use of interactive digital information systems for delivering information
customised specifically to individual consumers' needs.
Multimedia technology can be cost effectively employed by businesses
to create engaging and highly persuasive applications that are
customised for every individual client by enabling the user to control
the nature and direction of their experience.
The potential benefits that flow on from such targeted communication
are virtually limitless, as is demonstrated by the exponential take-up
of multimedia strategies by large and small progressive firms around
the world.
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