McDonnell-Phillips- Services- Marketing

		Marketing is about developing markets and driving your own future, not just responding to existing opportunities... Marketing helps to align organisational resources with what customers need and value - now and in the future. Strong marketing performance is a powerful competitive advantage. Good marketing helps you to avoid competition. Marketing is one of the most misunderstood commercial disciplines today. Some still see marketing as the `gloss' - brochures, lunches and gimmicks. The reality is that marketing is now a discipline of great sophistication. The scientific side of marketing is now confronting and challenging other disciplines (i.e. psychology, economics and financial analysis). Marketing is the process of adjusting the application of resources to meet current and future customer needs- i.e. using customer needs and choice as an organisational driver. In other words, matching what we do with what customers want, and in the process, producing surplus added value. The best performing organisations are those which can find out what their customers need today... and accurately predict what they will want tomorrow. Strong marketing is one of the best competitive advantages an organisation can have. Getting new customers can be difficult and expensive, especially if you do not have a good understanding of your market. Keeping existing customers is equally important. Building customer loyalty requires ongoing work - but in the right areas. It is no good excelling in something your customers don't value. To be your customers' first choice, you need your products and services closely aligned with what customers want and value. If your business is complex, getting the right mix is more than a matter of just luck....	When do you need help? Our approach The world is within your marketing reach through Internet technology. McDonnell- Phillips have the expertise and resources to help your business fully exploit the global opportunities available, now and in the future.
		When do you need marketing help? When you: Need to accurately and specifically find out what your customers need (now and tomorrow); Need to find out the hot buttons and triggers in your market; Need to find out if you have adequate marketing capacity to achieve your future business goals; Believe that your products/ service are not in alignment with what your customers need; Need to build your business and market share; or Need to find out why existing customers are leaving and develop strategies to rebuild loyalty.
		Our approach to marketing Our approach to building better marketing combines rigorous analysis with creative thinking to: Find out what your customers expect and value and how well you, and your competitors, meet (and exceed) those expectations; Analyse your current marketing activities to determine effectiveness; Analyse marketing capacity of staff and impact of existing activities; Review your existing products and services to identify customer alignment, strategic fit within your organisation, opportunities and growth potential; Determine what aspects of your service really add value and drive customer satisfaction; Develop customer loyalty-building strategies; Analyse your patterns of customer retentio; Undertake specialised research to develop creative service or pricing packages:9: Plan how to market your product/ service most effectively; Plan how to best tell your customers about your product/service; Develop or improve your corporate image and logos; Develop concepts to create markets and value monopolies; Develop client-focused Account Management systems; and Work out customer coverage and service strategies.	Get the formula right using McDonnell-Phillips' advanced research and analysis methods